Programmatic Advertising
GhanaWeb is a subsidiary of AfricaWeb, which enables GhanaWeb through Adpu to offer its programmatic advertising services in Ghana. AfricaWeb can support any African publisher. Its CMS and hosting technology improve loading speed and improve traffic. We support online advertising sales (national and international) with the following services:
- Programmatic advertising strategy
- Programmatic yield management
- Programmatic operations
- Programmatic reporting and administration
ADPU Solutions uses Google Ad Manager to operate its programmatic advertising services. The scope of scale and the experience to optimize the yield of a website’s traffic is offered as a service to any third party publisher with high volumes of traffic in Africa.
