B2B stands for Business-to-Business and B2C for Business to consumers.
We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.
All that being said, however, remember that there are a lot of similarities between B2B and B2C. You’re selling to businesses in one and in the other you’re selling to consumers. At the end of the day, of course, you’re still selling to people no matter what, so remember that it’s all about understanding your audience and what they need.
The 6 largest LinkedIn industry groups managed by Africa Business Communities:
You can get access to a database with 100k personal profiles of ia C-level executives engaged in the African continent. The profiles include, industry, country, company or organization, function, department and some general contact data. You can send a press release to several media and journalists but also to purchasing managers of different large companies.
The Africa Business Panel is the biggest online B2B panel of Africa, with a broad mix of relevant B2B professionals. The panel gives access to their opinions and preferences. It comprises more than 17,500 members and is growing every day.
When to use the Africa Business Panel
- To do research on certain topics in a specific industry
- As back ground material for white papers
- As back ground material for articles and newsletters
- To get in contact by way of an invitation to follow up
Reach, Engage and Connect with the African B2B market
We can reach millions of business professionals that have an interest in Africa.
We’d like to welcome you in our business communities and are glad to receive your message.
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