Through AfricaWeb, Adpu has a partnership with Africa Influencer Agency, the in house agency of Africa Business Communities. Africa Business Communities is a B2B digital publisher that built many digital assets that adpu can also offer to you to reach your B2B clients.
B2B stands for Business-to-Business and B2C for Business to consumers.
We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.
All that being said, however, remember that there are a lot of similarities between B2B and B2C. You’re selling to businesses in one and in the other you’re selling to consumers. At the end of the day, of course, you’re still selling to people no matter what, so remember that it’s all about understanding your audience and what they need.
The 6 largest LinkedIn industry groups managed by Africa Business Communities:
Africa Business Communities is the biggest player on LinkedIn in Africa. Through Adpu, you can get access to many different groups segmented per country, industry and special functions.
In the video you can see how your message distribution works and how to select the groups you may want to use and calculate what the costs would be:
Next to the video you can calculate the costs of sending notifications to the group members.
You can get access to a database with 100k personal profiles of ia C-level executives engaged in the African continent. The profiles include, industry, country, company or organization, function, department and some general contact data. You can send a press release to several media and journalists but also to purchasing managers of different large companies.
The Africa Business Panel is the biggest online B2B panel of Africa, with a broad mix of relevant B2B professionals. The panel gives access to their opinions and preferences. It comprises more than 17,500 members and is growing every day.
When to use the Africa Business Panel
- To do research on certain topics in a specific industry
- As back ground material for white papers
- As back ground material for articles and newsletters
- To get in contact by way of an invitation to follow up
Reach, Engage and Connect with the African B2B market
We can reach millions of business professionals that have an interest in Africa.
We’d like to welcome you in our business communities and are glad to receive your message.
“Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future”Kwaku Damey AsamoahGhana Communication Technology University
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