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B2B Marketing

TARGET THE DECISION MAKERS

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Through AfricaWeb, Adpu has a partnership with Africa Influencer Agency, the in house agency of Africa Business Communities. Africa Business Communities is a B2B digital publisher that built many digital assets that adpu can also offer to you to reach your B2B clients.

Africa largest collection of LinkedIn Groups – reach more than 2,5 million African Business professionals in Ghana and outside Ghana
DM -email – reach thousands of  well profiled African decision takers with a personal message
Africa Business Panel – the biggest online B2B panel in Africa, get access to the movers and shakers of the African business environment

B2B stands for Business-to-Business and B2C for Business to consumers.

We say that business isn’t personal, so it’s only natural that there are going to be differences in B2B and B2C marketing. Someone purchasing an engagement ring or a television for their living room isn’t going to be thinking the same way as they would when they’re choosing a lawyer for their business (at least not in most cases). Understanding the difference between the two will make your campaigns more successful, getting you better results in the end.

All that being said, however, remember that there are a lot of similarities between B2B and B2C. You’re selling to businesses in one and in the other you’re selling to consumers. At the end of the day, of course, you’re still selling to people no matter what, so remember that it’s all about understanding your audience and what they need.

2.5

2,5 million LinkedIn Group members

100

100 thousand African business professionals with personal profiles

17.5

17,500 Subscribed members in the Africa Business panel

The 6 largest LinkedIn industry groups managed by Africa Business Communities:

220000

Africa Oil & Gas

185000

Africa Import Export Trading

81000

Africa ICT

63000

Africa Banking

91000

Africa Agribusiness

39000

Africa Media

Africa Business Communities is the biggest player on LinkedIn in Africa. Through Adpu, you can get access to many different groups segmented per country, industry and special functions.

In the video you can see how your message distribution works and how to select the groups you may want to use and calculate what the costs would be:

Next to the video you can calculate the costs of sending notifications to the group members.

Watch Video

Calculate the costs

View the calculator

You can get access to a database with 100k personal profiles of ia C-level executives engaged in the African continent. The profiles include, industry,  country, company or organization, function, department and some general contact data. You can send a press release to several media and journalists but also to purchasing managers of different large companies.

The Africa Business Panel is the biggest online  B2B panel of Africa, with a broad mix of relevant B2B professionals. The panel gives access to their opinions and preferences. It comprises more than 17,500 members and is growing every day.

When to use the Africa Business Panel

  • To do research on certain topics in a specific industry
  • As back ground material for white papers
  • As back ground material for articles and newsletters
  • To get in contact by way of an invitation to follow up

View the panel

Reach, Engage and Connect with the African B2B market

We can reach millions of business professionals that have an interest in Africa.
We’d like to welcome you in our business communities and are glad to receive your message.

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