What is Programmatic Guaranteed?
The term “Programmatic Guaranteed” is made up of two keywords – Programmatic and Guaranteed. The word “Programmatic” signals that the buying and selling of ad inventory takes place using programs/software/technology in an automated manner. The word “Guaranteed” tells that the deal for buying and selling of this inventory is made directly between the publisher and advertiser without the involvement of any middlemen.
Therefore, Programmatic Guaranteed Advertising refers to the programmatic media buying process which takes place according to the deal directly made between the publisher and the advertiser.
Advertiser gets fixed number of impressions at a fixed price. Most importantly, advertisers know where their ads are being displayed, can pause when necessary, can have direct control over their own creatives, and have instant access to results. In the end, only fully delivered impressions are billed.
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“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Kiran DaswaniCEO, The Greens
“I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.”Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus
“Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future”Kwaku Damey AsamoahGhana Communication Technology University
“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Media Director, Dentsu Aegis Ghana
“Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.”Ruweida salifuMarketing Manager, Magnolia Realty