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Email Marketing

Make it more personal with email

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Large Reach

Reach a large audience by email who use different devices.

Revenue

Generate valuable leads, convert the leads and drive revenue.

Cost-effective

Costs less than traditional methods.

Avoid Cold Leads

Helps you avoid cold sales and marketing.

Relationship

Build customer relationships with repeated emails.

Targeting

Push personalized and targeted content.

Branding

Increase brand awareness by being visible in the email inbox.

Sharable

Delivers sharable content that can enlarge your reach.

Email Works!

Email marketing is a good way to reach your target audience directly and it contributes to a higher conversion. Provided you make the right choices. We know when it works and how to put down a solid email marketing strategy.

When to use email marketing?:

  • To contribute to branding and visibility: structurally or as part of a campaign.
  • To increase the conversion. 
  • For lead generation.
  • To enrich your database.

500

over 500 thousand email addresses

100

100 thousand app downloads

4

4 million unique visitors monthly

A short exerpt of our Email Checklist

1

Engagement

Does this email content pass the 7-second test?
2

C2A

Is there at least one clear call to action?
3

Subject line

Is the most important part of the subject line at the beginning?
4

Address concern

Is your content focussed on the recipient's pain point or main concern?
5

Different formats

Have you tested the email in multiple browsers and devices?
6

Segmentation

Have you segmented your list into clear groups?

Start your email campaign and contact us!

Fill in the form and we will contact you promptly.

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“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”

Kiran DaswaniCEO, The Greens
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“I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.”

Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus
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“Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future”

Kwaku Damey AsamoahGhana Communication Technology University
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“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”

Media Director, Dentsu Aegis Ghana
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“Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.”

Ruweida salifuMarketing Manager, Magnolia Realty