MyHairDo

MyHairDo was created for afro-textured women to discover inspiration for their next hairdo.

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News is the core content for GhanaWeb, but we also produce and curate infotainment. We see ourselves as a news platform
rather than a news site. AfricaWeb also offers third parties to publish certain content on its platforms in order to provide the
best experience to its visitors. With the AfricaWeb reporter, other parties can publish content, eg blogs in special designated
section on the AfricaWeb platforms.

In the case of MyHairDo, we will publish the hairdo content on GhanaWeb.com accessible for Ghanaian women, but we will
organize the functionalities as the inspirational journey by scrolling and finding a nearby hairdo in a separate app and specific
domain.

Hair care market

The market for hair care is very attractive in Africa, and for Afro-textured women worldwide. Bearing that in mind we invested in MyHairDo, an online platform focussing on hair for Afro-textured women from Ghana. With our knowledge on marketing solutions, tech based platforms & products and our large audience of news platforms in Africa we are contributing to the growth of MyHairDo. Together with the team of female entrepreneurs we are committed to bring this innovation from Africa to all African women in the world.

Addressing the needs

For African Women:
Spending hours a month on finding next hairdo
Choosing hairstyles that don’t suit their features
Unable to find the correct supplies to recreate hairdos

For hairdressers:
Not having a central online reservation system
Having no online presence = no online customer acquisition
Answering phone calls during day for appointments = very valuable time

MyHairDo is an online platform to:

-Find your next hairdo within a minute; Swipe through thousands of hairdos;
-Connect with hairdressers and salons nearby; and
-Arrange your hairdo appointments and reservations.

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We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.

Kiran DaswaniCEO, The Greens

I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.

Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus

Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future

Kwaku Damey AsamoahGhana Communication Technology University

We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.

Media Director, Dentsu Aegis Ghana

Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.

Ruweida salifuMarketing Manager, Magnolia Realty