GhanaWeb TV is an advertising-based video on demand (AVOD) and streaming television on Ghana’s most popular website distributing video content such as news and programmes to millions of people over the internet.
GhanaWeb TV offers 24-hour innovative, relevant, authentic and compelling content on GhanaWeb’s digital channels which can be watched on any device, anytime and anywhere
Advertising on GhanaWeb TV gives you direct access to your target audience.
Unlike the traditional TV, GhanaWeb TV viewers are most likely engaged in the content they are watching.
Ads are non-skippable! This gives stronger impressions in general and results in a near 100% view rate for the ads that are displayed.
Reach a vast majority of viewers
Advertising on GhanaWeb TV gives you a competitive urge as you are able to reach out to a vast majority of potential and existing customers.
The format is a L Shape in screen advertisement . The squeeze Back is a way of advertising that can always be shown in a dominant way together with the content that viewers want to watch resulting into a high quality of viewership and engagement – this advertisement can be made interactive in order to trigger a direct response from the viewer.
In a circle shape popping up on the right hand lower corner of the screen. A Pop up is a way of advertising that can always be shown in a non-intrusive way together with the content that viewers want to watch resulting into a high quality of viewership and engagement.
A crawler of words and figures scrolling at the bottom of the screen. This is a way of advertising expressed in text that can always be shown in a non-intrusive way together with the content that viewers want to watch resulting into a high quality of viewership and engagement. The text crawler can convey a more complex message than the visuals.
Television Commercials (aka TVCs) can be broadcasted as well, dependent upon the length of the program or content. In general, the director will break-into the program where it has become suspenseful to play the TVC. TVC’s can be 30secs, 45sec or 60secs long.
Opening, break-in and closing credits. These are Live Presenter Mentions (aka LPMs). The Presenter of a show will give credits to the sponsor or advertising brand.
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