GhanaWeb’s CMS-backend can cope with high peaks of traffic and creates more page views that can be monetized because of the high loading speed. We know that every impression counts, because every impression has the potential to generate revenue.
By employing our technology, combined with the access to the right demand side of the industry, we help publishers unlock the true revenue potential of their sites. In the development of our technology, we used the African internet environment as a starting point. For example, we developed a separate CMS for mobile in order to increase loading speed in low internet speed environments.