Adpu offers technologies and programmatic advertising solutions that are suitable for the African Internet landscape

To publish is to matter. Make sure you are heard.  Make sure you matter· · · · · ·

To publish is to matter. Make sure you are heard.  Make sure you matter· · · · · ·

To publish is to matter. Make sure you are heard.  Make sure you matter· · · · · ·

To publish is to matter. Make sure you are heard.  Make sure you matter· · · · · ·

To publish is to matter. Make sure you are heard.  Make sure you matter· · · · · ·

Our Publisher Solutions

ADPU has access to publishing technology that is optimised for slower African internet speeds. ADPU can also help publishers in Ghana with the monetisation of their online news sites.

CMS

GhanaWeb’s CMS-backend consists of two versions: mobile and desktop that perform well in a low speed internet environment.

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Hosting

Our hosting facility brings you: ability to cope with high peaks of traffic, a very stable environment and low costs of operations

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Monetization

We have proven to increase ad sales of third party publishers significantly by optimizing the programmatic ad sales.

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Content

Our content partnerships with other publishers has resulted in increased page views and revenue, more diverse content and technological advancement.

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CMS

GhanaWeb’s CMS-backend can cope with high peaks of traffic and creates more page views that can be monetized because of the high loading speed. We know that every impression counts, because every impression has the potential to generate revenue.

By employing our technology, combined with the access to the right demand side of the industry, we help publishers unlock the true revenue potential of their sites. In the development of our technology, we used the African internet environment as a starting point. For example, we developed a separate CMS for mobile in order to increase loading speed in low internet speed environments.

Hosting

We are only satisfied with the best performance and most secure environment, as we do for the news platforms we represent. We offer any other publisher the same. We have some success cases that establish that we can bring down the costs of hosting with more than 60%. Our hosting facility that we use brings you further:

  • ability to cope with high peaks of traffic,
  • a very stable environment with no down time
  • Significant lower costs of operations and lower bills of hosting providers

Monetisation

The more ad revenue a publisher generates with its pageviews, the more it can invest in the quality of the content that it publishes. That is why we advise any African publisher to optimize the ad revenue from national and international audiences. We go further than only Adsense from Google. We make use of Google Ad Manager for many different formats ads and support online advertising sales (national and international) with the following services:

  • Programmatic advertising strategy
  • Programmatic yield management
  • Programmatic operations
  • Programmatic reporting and administration

Content

ADPU facilitates content partnership agreements between GhanaWeb and publishers in Ghana to foster mutually beneficial relationships that include increasing traffic to partner websites and offering expert services to increase revenue.

Currently, GhanaWeb is in agreement with scores of news publishers and bloggers in Ghana to exchange links, content, expertise and cooperation. This partnership has resulted in increased page views and revenue, more diverse content and technological advancement.

GhanaWeb has won a Google News Initiative award with the GhanaWeb reporter project. With the new app of GhanaWeb, they introduced a way to democratize the publishing of news on the GhanaWeb news platform. Now, independent journalists including bloggers and influencers can share their opinions and news on GhanaWeb and generate ad revenue with their content.

What Our Clients Say

Aura BrooksGraphic Designer, Owl Eyes

By far the best team I've ever worked with. They truly understood the look I was going for and completely nailed it! I would highly recommend them as a company, you simply just won't find any better team!

Eve CrawfordProduct Designer, That Biz

It was really fun getting to know the team during the project. They were all helpful in answering my questions and made me feel completely at ease. The design ended up being twice as good as I could have ever envisioned!

Jack GrahamCo founder, Coffee Inc

I'm wondering why I never contacted these guys sooner! Seriously, they all have commendable talent in their respective fields and knocked my concept out of the ballpark. Thanks for an amazing experience!

Zak ReidInstructor, Skate Nao

Salient is by far the most astonishing WP theme out there! I literally could not be happier that I chose to buy your theme! Your regular updates and superb attention to detail blows me away every time I visit my new site!

Jake SmithInstructor, Skate Nao

Salient is by far the most astonishing WP theme out there! I literally could not be happier that I chose to buy your theme! Your regular updates and superb attention to detail blows me away every time I visit my new site!

Take the first step to a better publishing performance