ADPU facilitates content partnership agreements between GhanaWeb and publishers in Ghana to foster mutually beneficial relationships that include increasing traffic to partner websites and offering expert services to increase revenue.
Currently, GhanaWeb is in agreement with scores of news publishers and bloggers in Ghana to exchange links, content, expertise and cooperation. This partnership has resulted in increased page views and revenue, more diverse content and technological advancement.
GhanaWeb has won a Google News Initiative award with the GhanaWeb reporter project. With the new app of GhanaWeb, they introduced a way to democratize the publishing of news on the GhanaWeb news platform. Now, independent journalists including bloggers and influencers can share their opinions and news on GhanaWeb and generate ad revenue with their content.
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“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Kiran DaswaniCEO, The Greens
“I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.”Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus
“Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future”Kwaku Damey AsamoahGhana Communication Technology University
“We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.”Media Director, Dentsu Aegis Ghana
“Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.”Ruweida salifuMarketing Manager, Magnolia Realty