Monetization

Make more money out of your pageviews – as does GhanaWeb

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Increased transparency & control

Real-time measurement

Greater efficiency

Greater targeting capabilities

Increased audience reach

Faster launch across all devices

Optimize your ad revenue

The more ad revenue a publisher generates with its pageviews, the more it can invest in the quality of the content that it publishes. That is why we advise any African publisher to optimize the ad revenue from national and international audiences. We go further than only Adsense from Google. We make use of Google Ad Manager for many different formats ads and support online advertising sales (national and international) with the following services:

  • Programmatic advertising strategy
  • Programmatic yield management
  • Programmatic operations
  • Programmatic reporting and administration

8

8.2 Milion pageviews per day

600

Over 600 thousand of articles online and accessible

41

41 milion daily peaks of traffic

Use our optimization experience

ADPU Solutions uses Google Ad Manager to operate its programmatic advertising services. The scope of scale and the experience to optimize the yield of a website’s traffic is offered as a service to any third party publisher with high volumes of traffic in Africa.

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Get access to the technology of GhanaWeb

Are your pageviews not so high but do you serve a very specific niche group of visitors then the GhanaWeb reporter may provide an interesting opportunity to you.

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We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.

Kiran DaswaniCEO, The Greens

I have used Ghana Web within my digital marketing strategy for a few years and it has served our brand well. Our ads are able to reach the desired target audience, we generate good leads and through story publications, more and more people are aware of Webster Ghana as a quality American university that offers a memorable global experience to undergraduate and graduate students.

Awoyaa MensahDirector of Marketing & Corporate Partnerships, Webster University Ghana Campus

Our institution has worked with GhanaWeb for a little over a year now and it has been a very rewarding and beneficial experience thus far. In particular, the University has benefitted from the acquisition of an easily accessible, nationwide platform through which our academic programmes can be advertised. The invaluable opportunity to widen our potential consumer base is also well complemented by excellent relationship management and very reliable, prompt and efficient service in general. We would certainly recommend the GhanaWeb platform for any institution or business who wishes to market their products and service through a mass media channel, and as an institution we look forward to further extending our partnership with the company long into the foreseeable future

Kwaku Damey AsamoahGhana Communication Technology University

We work with GhanaWeb frequently since they adhere to the highest quality standards as to online advertising, IAB formats and deliver good ROI on the advertising spend we attribute to them on behalf of our clients.

Media Director, Dentsu Aegis Ghana

Ghanaweb is an integral part of our digital marketing strategy and we are impressed by the level of traffic generated to our website. We reach the right audience from the countries we target through our advertisement strategy on Ghanaweb.

Ruweida salifuMarketing Manager, Magnolia Realty